Michael Bernstein

Michael Bernstein is SVP of Marketing, Innovation & Development at JAKKS Pacific, Inc.

Bernstein has a true passion for the toy industry and is a second generation toy professional. He is a global marketing strategist, and along with his creative team has had numerous award winning hits such as Fly Wheels, Real Construction, XPV and now Gift ’ems!

Bernstein is known for pushing the boundaries of performance and design in his products. His key strengths include flawlessly executing breakthrough innovation across multiple toy categories, as well as writing and producing various entertaining sizzles and memorable toy commercials.