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North America's Largest Consumer Toy & Game Fair®

Kicking off the Holidays!
Nov. 9th-10th, 2024 in Rosemont
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Get products in their hands, gain product insights, create shareable experiences... 

Promote toys, games, entertainment, brands to media, trade and public at the start of the holidays! 

Saturday, Nov. 9th - Opens 9-10am for scouts/trade/media/families with special needs, 10am for public, closes 6pm

Sunday, Nov. 10th Opens 9-10am for scouts/trade/media/families with special needs, 10am for public, closes 5pm

Special Promotion for Exhibitors Registering Now!

Free listing Spring/Summer Gift Guide​ (2 products with link to your other products if application) now AND the Holiday Gift Guide this Fall/Winter.

Free access to industry experts/mentors on Nov. 8th 11am - 5pm (limited slots, don't wait).

Free access to the Innovation Conference panels Nov. 7th 2pm-5pm (limited slots, don't wait).

Our PR agency, Freeman PR, will be pitching Exhibitor products so don’t forget to fill out the Exhibitor Priority Products form.​​

​We will feature your company/people in an upcoming Bloom Report and Consumer Newsletter section: Meet our Chicago Toy & Game Exhibitors. This is a great opp to share your story and products! 


  • Trend-setting event establishing "what's hot for the holidays". 

  • Over 1.51 billion media impressions generated from our 2023 events

  • Millennials are looking to spend their disposable income on experiences.

  • Examples of past media coverage: Newsweek, Hallmark Channel, Today Show, Steve Harvey Show, ABC, NBC, CBS, FOX, WGN, Forbes, Huffington Post, Chicago Tribune, Chicago Sun Times, parenting magazines, toy industry publications and more! See 2023 Media Report. 

  • Social Influencers - influential voices and product reviewers.

  • Media and trade and their families welcomed as our guests.

  • 30,000 attendees expected, half under 4' tall (kids!).
  • Over a third have a household income of over $100,000.
  • Over 20% from out-of-state.
  • Capture photos, testimonials, video to use in your marketing and social media.

  • Giant focus group - learn how your customers connect with your products and brands. 

  • Try new messaging strategies. Receive immediate feedback. 

  • Convert customers to advocates to help spread your messages in social media.

  • 93% of consumers say live events had more influence than TV ads.

Over 1.51 Media Impressions in 2023. Full Report HERE!
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What Past Exhibitors Say

The Chicago Toy Fair was a phenomenal showcase of creativity and innovation where every corner was filled with the joy of play and imagination just like our brand!"- Cami Croasdale, Director of Marketing Communications at Gel Blaster 

The Chicago Toy & Game Fair is one of the stellar US toy and game consumer events in our industry. I’ve never seen more engaged kids and parents in one place, playing with everything at the different booths! - Julien Sharp, General Manager NA of Asmodee Group

“There’s no other event or platform that allows you, the inventor/creators, to see the consumer reaction on a scale of this caliber.” -Steve Rad, CEO Abacus

POP/CHITAG is a high point of the year as I'm able to meet and speak with inventors from around the globe in an amazing, innovative and supportive environment.  It is the only toy and game fair that offers this combination of new and experienced inventors, learning and networking opportunities, and an event that is literally and figuratively built around an open-to-the-public Toy Fair.  It is a great place to experience every part of the toy industry, from the inventors, colleagues, and business partners, to watching the children’s reactions to the toys and games on the show floor to wrap up the week.  To experience all of this against the backdrop of the great city of Chicago makes this a much anticipated week on my calendar!”  

- Rich Mazel, VP of Innovation, Spin Master

Epic Event! There was energy in the air. The new venue staff, the move in, booth materials, and the move out process was so much better, easier and faster than at the previous convention center. I was impressed that every single convention center staff member was so courteous and helpful. From the telephone reception and dock security guard to the back-office support team and management. Help and information was nearby throughout the show. We felt very welcomed and appreciated. The show itself was a huge success for us, we sold-out of all our products. Strong traffic and the right mix of signage combined with a welcoming booth created an atmosphere that customers and professionals felt comfortable staying, talking, learning, and buying! The bonus pleasant surprise were all the Fair volunteers, as well as team mascots and movie characters walking around on the show floor. That was matched only by the CHITAG/POP staff and exhibitor camaraderie! In 2019 we tested our prototype products at CHITAG’s Inventor Conference and now we are selling. What a great launchpad and selling event! We'll be back with an even bigger booth to show-off products, get customer feedback, and sell. – Dave & Hazel Pack, Box Blox 

Register to Exhibit
Standard Booth

Standard Booths are sold in 10'x10' units and $18/square foot ($1800 per 10'x10'). You can add/combine units to accommodate your display requirements. (e.g. 10x20 booth is 2 units totaling $3600, 50x50 is 25 units totaling $45,000, etc.). 


A Standard Booth includes: 

  • 8 foot back drape in show colors (blue and white)

  • 3 foot side drape in show colors where appropriate

  • 7" x 44" company sign

  • Company Name listed in Fair Program


Floor covering, tables and electric are all purchased separately through the show decorator. Please refer to Exhibitor Manual.



Inventor Pitch and Innovation Conference Track Attendees - $200 off booth space! You receive the promo code after you register for the Conference.

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Booth Space (10x10 and larger)

From $1,800-$45,000

Beer Garden,  Inventor & First Time Exhibitor Tables

Table Spaces are $800. Let us know if your want your table in the:

  • Beer Garden

  • Inventor/First-time exhibitor spaces. (Five tables in a common 10'x20'  area in a horseshoe configuration. includes a 6'x2' skirted table, carpeting and 2 chairs.)


Table spaces are restricted on display options.

  • Up to a 3' x 8' pull up banner behind your table.

  • Max 2 people may staff the table at a time behind table. For the front of the table, additional free trade passes are available

  • You may supply your own table covering

  • You may use product displays on the table, max height  36"

  • Electricity is not included,  you can order it from the Exhibitor Manual.


Inventor Pitch and Innovation Conference Track Attendees - $100 off your table. 

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Inventor Table
Register to Exhibit
Registeer to Exhibt Now!
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